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Marketing Analysis and Analytics assignment help Sample by VAH Experts
What is marketing analytics?
Marketing analytics refers to the study of the various metrics and managing them to determine the return that each marketing effort is providing to the organization as compared to its investment. These marketing actions could range from call-to-actions, opportunity identification, blogs or even the performance of your channel.
Marketing analytics is the basis for providing the most invaluable information to an organization that immeasurably helps an organization to grow and be successful. The proper and careful curation as well as implementation of marketing analytics as well as effective understanding of the metrics benefit all the organizations irrespective of their size.
Marketing Analysis and Analytics assignment help Sample by VAH Experts
Write a short note on marketing analysis and marketing analytics.
Marketing analysis is a backward-looking process to aware the marketers about the history of the happenings of the past whereas marketing analytics is a forward-looking process that studies the metrics of the marketing efforts to evaluate their performance as well as helps to strategize to build and predict the desirable results.
Both analysis and analytics play an important role and add value for marketers by helping to create customer image as well as evaluate the marketing efforts. Both the processes helps to identify the target audience and the message that needs to come across by the marketing and also help with the process of making better decisions.
Marketing Analysis and Analytics assignment help Sample by VAH Experts
What are marketing analytics tools?
Marketing analytics tools are those software platforms that are used by marketers to understand the performance of their marketing efforts and campaigns in detail as it addresses the question of which efforts are performing well or not and the reason that attributes to such a performance.
These tools intricately track various key metrics like website traffic or page views or click rates and many more to evaluate the performance of the campaigns and inform the marketer about it.
Marketing analytics tools might turn out to be complex and overwhelming but they help to understand and make better decisions regarding which marketing campaigns are successful or not and accordingly should be continued or stopped.
