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Develop a Marketing Plan Assignment Help Sample by VAH Experts
What is a marketing plan?
A marketing plan is a document or report that specifies the marketing strategy of an organization for a particular period which may be a month, quarter or a year. A market plan generally consists of the following:
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Summary of the goals of the organization relating to marketing and advertising
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A detailed description of the current marketing position of the organization
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Task completion timeline for the proposed strategy
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Description of the key performance indicators that would be tracked
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Detailed description of the target market of the business and what you think the customer needs would be.
Develop a Marketing Plan Assignment Help Sample by VAH Experts
Lists the steps regarding the creation of a market plan.
A market plan can be created by following the given steps:
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Preparation of a mission statement
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Describe the target audience and the target market or the niche that you want to create
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Describe the goods or services that you are going to provide
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Provide a description of your marketing strategy as well as promotional strategy
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Identify the competition and understand how they work or how have they become successful
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Ensure that the marketing goal decided upon are quantifiable and can be measured
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Continuously monitor and review your results carefully and adopt any necessary changes that may be required for continuous improvement.
Develop a Marketing Plan Assignment Help Sample by VAH Experts
What are the key elements for a successful marketing plan?
It is important to have a good marketing plan in an organization to ensure the success of a business. The key elements that make a marketing plan successful are:
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Segmentation – Identifying the different needs of your customers through market research and reports and creating different segments for them, i.e., putting them in different categories/segments based on their needs.
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Targeting and Positioning – make sure that your product/service is targeted at the most profitable market which has your target audience.
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Promotional Tactics – deciding about the different promotional strategies to be used in order to promote your product to the target audience and make it visible.
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Monitoring and Evaluation – monitor and evaluate the marketing plan and strategies that are applied and make any necessary changes.
