Manage the marketing process assignment help Sample by VAH Experts
What is the process of marketing management?
Marketing management is an intricate and important aspect of any business and therefore it is carefully planned and implemented by following a proper and set process.
The marketing management process consists of the following steps:
Conducting market research
Conducting market analysis
Setting up the marketing objectives and goals that are achievable and quantifiable
Developing the marketing strategy to decide upon target audience and market and how to promote your products and services in order to leave the competition behind
Making a marketing plan in writing by analyzing the current and desired position of the organization in a given period of time
Implementing the planned marketing program
Evaluating, monitoring and reviewing the marketing program
Manage the marketing process assignment help Sample by VAH Experts
What is a marketing process?
The marketing process helps an organization in identifying the problems of their customers, analyzing the opportunities that the market offers and creating the marketing materials that is used to connect and reach out to the target audience.
This process talks about:
The objective and mission of the organization
The market analysis conducted through methods like SWOT or 5C’s or any other
The marketing strategy of the business
The marketing mix to be followed
The execution and implementation of the whole plan
Measurement of the result
Continuous monitoring and reviewing of the result
Manage the marketing process assignment help Sample by VAH Experts
List the benefits of marketing process.
A marketing process is needed by an organization for a smooth, effective and efficient working of its functions of marketing and for the overall achievement of the company’s objectives as well as to increase the company’s growth and profit.
Without a marketing process, there can be no marketing plan leading to non-effective promotional strategies and failing to beat the competition leading to losing of existing and potential customers.
Therefore, marketing process is important and it serves but is not restricted to the following benefits:
Help to re-evaluate and re-examine the assumptions and ideas that have been present for a long time and which have become old
Helps the organization to prepare for and minimize any risk
It also helps to establish accountability of the staff and instills a sense of responsibility in them
Helps to stand strong against the competition as well as beat it