Social and environmental marketing assignment help Sample by VAH Experts
What is social and environmental marketing?
Social and environmental marketing aims at achieving sustainability by focusing and bringing about constructive changes in the behavior and attitude of the individuals in respect to the social, environmental and health sectors.
Social and environmental marketing works towards guiding and influencing people to adapt activities that are sustainable in nature like:
Reducing waste
Reducing pollution
Increase the efficiency of water and energy
Improving the health of the society as a whole
Changing the transportation pattern that is mostly car-based
Minimizing the use of non-renewable energy
Social and environmental marketing assignment help Sample by VAH Experts
List the social environmental forces in marketing?
To achieve success, an organization needs to have a successful marketing program that is engulfed by its social environment. The attitudes of the society as well as their shared beliefs form the forces of social and environmental marketing. These forces tend to make or break even a great marketing strategy by affecting the and influencing the society at large to behave in a certain manner.
The forces of social and environmental marketing include but are not limited to:
Population demographics
Time consciousness
Shifting of the gender roles
Environmental consciousness
Social and environmental marketing assignment help Sample by VAH Experts
What are the environmental factors in marketing?
The external marketing environment of an organization forms up a force that goes beyond the control of any manager and such a force is considered to be an environment factor in marketing. Where the control of the marketing mix is possible, it is these factors or type of environment that affect the growth and success of a business to a large extent and also for both shorter and longer terms.
These environmental factors include but are not restricted to the following:
Political environment
Regulatory environment
Economic environment
Competitive environment
Technological environment
Social environment
Cultural environment
Legal environment