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Strategic Marketing and planning assignment help Sample by VAH Experts
What is strategic marketing planning? List the steps involved in strategic marketing planning.
Strategic marketing planning deals with the creation of a strategy that is linked to marketing wherein it defines the objectives of the organization, the process and programs that would be used to achieve these objectives, the accountability of the performance of these objectives as well as the time frame in which they should be achieved.
The steps involved in strategic marketing planning are:
Work closely with all the departments of the organization
Create the goals of marketing that support goal congruence concerning the whole organization
Evaluate different marketing campaigns and determine the priority campaign which would help you to achieve your goal
Create a calendar of the marketing campaign and make sure that it aligns with the timelines of your goals
Establish investments
Execute the strategy and let it run
Monitor and review the strategy regularly
Strategic Marketing and planning assignment help Sample by VAH Experts
What is the importance of strategic marketing planning?
Strategic marketing planning plays an important role in the process and growth of the business. It is through strategic marketing planning that the sales of the company increase and it is able to achieve its goals owing to its forward-looking characteristic and approach.
Strategic planning has proved to be important as:
It helps to gain a competitive advantage in the market
It promotes brand recognition
It helps to focus on the important things
It provides a deeper understanding of the organization
It helps to attract new customers
It helps to increase the organization’s growth and success by increasing their revenue
Strategic Marketing and planning assignment help Sample by VAH Experts
What is the relationship between strategic planning and marketing strategies?
Strategic planning deals with allocating company resources according to the financial goals of the organization whereas marketing strategies deal with translating the financial goals into actions that fulfill the needs and demands of the customers for their own products and services so that the customers can achieve satisfaction.
It is important to use a marketing strategy in order to achieve the strategic goals and experience higher level of growth and profits as a marketing strategy helps to fill in the gap that is present between the current and desired position of the organization in a given time frame.
Therefore, marketing strategy is nothing but the core of the strategic plan as well as the continuation of the strategic plan made.
